Does Your Insurance Website Meet These Guidelines?

There are two main things to focus on when building your website: user experience and functionality. How do you create an attractive website that showcases you and your brand but is also easy to find on google?

Well, we’ll break down the guidelines that you should be following to make this happen!

Focus on the user!

You should always make sure that you focus on the user because nothing is more accurate than the saying, “People work with people who educate them.”

The pages and content you build on your website should be built to educate your prospects around the product you are talking about on a specific page. One of the best ways to make sure you are catering to this tactic and the user experience is to imagine yourself as the user and deciding what you would want to find on the actual site. 

There are three important points to keep in mind when creating user experience:

  1. Video is the future of content marketing and marketing in general. Video is essential for not only getting recognized but for educating your prospects. Also, by creating videos, you are providing a personal connection for your prospects. No one will read a piece of copy with the same passion and voice as you will looking at the camera and talking.
  2. Mobile and desktop versions should be on point. Many tend to forget that the desktop isn’t the only way to view a site. That’s why both mobile and desktop versions of your site should be user friendly! In fact, many people, including boomers, tend to gravitate towards using their cellphones, rather than a desktop. You should also make sure that if you have a lead form on your site, it should always be towards the top of the page, including the mobile version, to drive that conversion rate.
  3. The homepage should serve as the entry point and tone-setter of your business. The homepage of your site serves as the source of first impressions. It should look professional, clean, and unique to your brand. You also do not need a ton of content on the homepage, either. The point of the homepage is to set the tone and explain what you do so you can lead them down the path to converting.

Once you have established the user experience, then you can optimize your site for Google.

What is bounce rate?

Bounce rate is the percentage of individuals who do not continue going through the site once they enter it. If your website, specifically your homepage, has good flow, your bounce rate will go down. 

The average bounce rate is roughly 41 to 55 percent, but an excellent range to be in is 26 to 40 percent. If you fall in this range, not because of a broken installation, then it is because you have a site that meets all of your users’ needs and is professionally designed and structured.

What SAM can do for you!

Your website is the foundation of your digital marketing. If you’re focused on improving user experience and functionality, you’ll notice a significant improvement in how your website will get better over time.

We understand the insurance industry because we work in it, which is why our goal is to help every insurance agent in the world and get them started on the road to success. To learn more about how you can improve your website to gain those conversions and leads, reach out to Secure Agent Marketing and get started on a project with us today!

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