How to Use Google Ads for Online Marketing

Innovative. Creative. Competitive. Attentive.

Do any of these words sound familiar?

That’s right. They describe YOU and your ability to provide the best online marketing techniques. 

And, to be the best, you have to know the ins and outs of how the online marketing world turns. 

So how do Google Ads work?

Well, first and foremost, it connects you with consumers by making you pop up in their search results when they search for words that are related to your business or whatever services and products you might offer.

Pretty cool, right? Well, it doesn’t stop there.

Online marketing can come with a cost… 

…but it’s for a good cause. Google Ads doesn’t have a minimum budget so it lets you set the amount you feel comfortable paying which can have an effect on how often your ads are seen by potential customers. You can even tailor your ads so they can target whatever customers you want, and you don’t have to pay unless they click on your ad (also known as cost-per-click). 

There are two different ways in which you can make your ads appear to your target audience: Google Search Network and Google Display Network. Using Google Search Network can let you use a variety of keywords that will target people who search those keywords. Google Display Network lets you go further than just using a few keywords and actually lets you choose the age of the audience you’re targeting, what they’re interested in, and what sites they look at regularly.

What’s the point of using Google Ads?

Google records over 3.5 billion searches per day and 1.2 trillion searches each year. It’s hard to ignore those big numbers, which is why you shouldn’t. If your business, product, or service can offer someone the security they’re looking for to satisfy their wants and needs, then why not throw them that life raft and show up in their Google search results? 

While you might not show up in all 3.5 billion searches, there will still be a percentage of searches with your ads in them. This will help you increase your brand awareness and drive traffic to your website, which in return, will also build your relationship with the customers because it shows your brand is trustworthy.

Overall, using Google Ads lets users take notice of your brand and everything that you have to offer. While the choice of using it is ultimately up to you, there’s a lot you could be missing by choosing to steer away.

About SAM

If you’re an insurance agency looking to use Google Ads to drive leads and calls in a short period of time, then don’t wait. Start a project with us today or give us a call at 833-402-4368. Secure Agent Marketing understands more than just the basics of what it takes to have a successful online presence. We combine lead generation skills, marketing, brand development, and more, to give our clients unprecedented potential in their digital marketing efforts.

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