SEARCH ENGINE OPTIMIZATION

Search Engine Optimization for the insurance industry is a little different than other industries.

Google changes the game on us almost monthly so it is very important for insurance companies to be found when shoppers search for insurance products online.  Search Engine Optimization is driven by website content and keyword integration into that content. It is VITAL to have a marketing team that knows the insurance industry in and out to write that copy for your website.  Having insurance professionals managing your SEO is vital for your success. Let us explain…

What is SEO?

SEO is the process of understanding what keywords your business needs to be an authority on in the eyes of the Google search engine and make sure that we are strategically setting up your website to be found for those keywords.  There is a specific way to structure your website to maximize your relevance and authority in Google’s eyes. We know exactly how to do that on your behalf.

What is SEO?

SEO is the process of understanding what keywords your business needs to be an authority on in the eyes of the Google search engine and make sure that we are strategically setting up your website to be found for those keywords.  There is a specific way to structure your website to maximize your relevance and authority in Google’s eyes. We know exactly how to do that on your behalf.

How does SEO work?

Search Engine Optimization stands on two legs: Relevance and Authority.

RELEVANCE

Relevance is Google’s metric to determine what websites are relevant to the user’s search they just put into Google.  Relevance gets you on the list… but Authority gets you to the top of the list.

AUTHORITY

Authority is the metric Google uses to determine who is at the top of the first page of Google when the user searches for a search term.  The website with the most authority is at the top and the website with the least authority is on the 1,000,000th page of Google.

Google does not care whose website they show on the first page.  Their number one priority is making sure that their users are getting the best website with the most authority and relevance, to answer the question that the “Googler” was asking.  SEO is the process of making that happen.

Strategies for Increasing Relevance and Authority

On page SEO for Insurance websites

There are some main items that Google looks at on every page of your website that must be specifically integrated with meaningful keywords.

The title tag is used on search engine results pages to display a short preview for a given page.

This is a description that is typically seen on search engine results pages and provides a short overview of the given page.

This is the first headline that Google will crawl on your page.  This needs to be actually coded in as the H1.

This is the copy or words on the page that Google is crawling.

This is the tag that the images on your site are tagged with.  They need to be keyword focused as well.

Content Marketing for Insurance Websites

In addition to optimizing your website pages for the keywords you are going after, you must also build additional pages.  The easiest way to do this is to blog about your services. Blogging is huge because it displays thought leadership, but it also shows Google that you are adding content to your site monthly.  This raises your website page count and multiplies your relevance and authority with Google. Just blogging is not enough… you must structure that content in a certain way in order to build the authority correctly.  That is one of the main things we can help with as your marketing agency for the insurance industry.

SEO services offered at Secure Agent Marketing

Search Engine Optimization stands on two legs.  Relevance and Authority.

This is where we manage online directories that store information on your business.  Some of these directories are Google My Business, Facebook, Foursquare, Bing, yelp, yellow pages, hotfrog, superpages, infogroup, best of the web, and several more.

We optimize your existing pages for the keywords we are targeting.

It is important to know the keywords that you want to target based on search volume in your area, along with competition in those keyword groups.  We will help guide you to the most profitable keywords based on strategic research.

We will be writing content on your behalf in order to add pages to your website.  Adding relevant content is crucial to being found in Google. It is also crucial that you have individuals that specialize in the insurance industry writing your content.  

There are certain things that Google will count against you based on the technical back end of your website.  We know how to find those issues and how to resolve them.

Would you like to start a project with us?