Your website needs to carry these key features if you want conversions:
Call-to-action focused — There must be opportunities for your website visitors to convert in the form of a phone call or website lead all over your website. Conversion points must be conveniently located and enticing.
Mobile friendly — Have you navigated to a website on your phone and it was hard to read or looked cluttered? Did you purchase from that website or stay on it long? Most would answer no. Statistically, prospects flee from websites if they do not load quickly or look broken on a mobile device. Which could be devastating as a large portion of web traffic is on mobile devices now.
Structured content — Content is king. You must speak specifically to your audience and give them the pages they are looking for. Then, you must supplement that content with additional pages making you an authority on that subject.
Marketing-ready — You cannot leverage paid tools directing traffic to your website if your website is not set up to receive that traffic properly. All that paid traffic will have dreadful conversion rates. So, let’s start the right way.