Content marketing is creating valuable materials for your website visitors in order to attract them and get them into your marketing funnel.
Here are a few types of content marketing you can use:
Infographics — Traditionally long, vertical graphics that include statistics, charts, graphs, and etc. that are beautifully designed and informative. A bonus, these can be shared on social media or other websites if people find the information valuable.
E-books — These don’t have to be especially long but they do have to be filled with information that people would find enticing.
Videos — Video is the king of content. And it has turned plenty of small businesses into multi-million empires.
Webinars — Having webinars in which you teach your attendees something does two things for you. One, it builds credibility. Two, you are capturing their information when they sign up.
Gated content — Gated content is a guide or resource users can download on your website by giving you their email address and/or other contact information. You can use this contact information for future email campaigns or call them as leads because they have opted into marketing communications.