Selling insurance requires work; you need to consistently drive new leads. The issue is that this can take endless working hours and result in high customer acquisition costs. As the largest insurance-focused marketing agency in the U.S., we have insight into the best digital products for lead generation. You must understand these 5 products because …
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When it comes to insurance marketing and lead development, the majority (roughly 80%) of ad spend is in four categories. If you’re going to have a marketing budget, you’ll want to do one of these four things. How do you want to get your leads? 1) Direct Mail Direct mail is the traditional method for …
In our recent interview with Rebecca, we talked about how she built her agency, her new book, 101 Grassroots Tips and Tricks (which launched on July 1), and much more! Check out a summary of the conversation below. A Little Background Davis says she couldn’t buy leads in the first three years. “We were a …
If you’re serious about insurance sales, you should check out our interview with Marshall Sylver — an extremely successful hypnotist and business coach. You may know him as the leading expert on subconscious reprogramming and irresistible influence. Below are some of the interview highlights: From Humble Beginnings Sylver was born and raised on a farm …
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There are some digital marketing books out there, but none of them focus on insurance lead development. Until now! Our co-founder, Landon McCarter, is now a published author. His new book, Find Your Marketer: What I Learned Spending Over $1,000,000 A Month On Insurance Digital Marketing And Lead Development is hands down the best book …
TV is traditional media. But TV advertising is NOT dead — you can use it to generate tons of inbound calls and grow your insurance business effectively. Let’s go over the basics. First, we’ll break down the three main categories of TV buying. There’s more than one way to buy. 1. Cable and Satellite If …
TV Advertising Basics: How Does it Work for Insurance? Read More »
Is your insurance business truly ready to begin Marketing? You may have the budget set aside, but are you really ready to begin marketing your insurance business? Too many agents are wasting time and money by making a crucial mistake before even spending a dime. And it’s all in their minds. We Only Succeed When …
Is Your Insurance Business Truly Ready to Begin Marketing? Read More »
Did you know? Google makes 3,000+ algorithm changes each year. Most of these are small, but some of the larger ones have massive impacts. There’s no “Magic Bullet” for SEO but there are some best practices. In the video above, Landon McCarter and Cody Askins go over some trends that we’ve recognized for 2021! What …
This video is from Landon McCarter’s speech at the 1% Mastermind Retreat. If you’ve had problems with your Facebook ad account getting disabled, you’re not alone. Let’s talk about why this happens and how you can prevent it… Have Positive Interactions First, you have positive interactions and negative interactions. Your Facebook account has what’s called …
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Social media has drastically changed the insurance industry. As of this month, one particular platform (Reddit) ranks as the 7th most-popular website in the United States. After the recent stock market news, Landon McCarter answered two interesting questions: Should insurance agents use Reddit to generate leads for Medicare, final expense, or other types of insurance? …
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