There are some digital marketing books out there, but none of them focus on insurance lead development. Until now! Our co-founder, Landon McCarter, is now a published author. His new book, Find Your Marketer: What I Learned Spending Over $1,000,000 A Month On Insurance Digital Marketing And Lead Development is hands down the best book …
TV is traditional media. But TV advertising is NOT dead — you can use it to generate tons of inbound calls and grow your insurance business effectively. Let’s go over the basics. First, we’ll break down the three main categories of TV buying. There’s more than one way to buy. 1. Cable and Satellite If …
TV Advertising Basics: How Does it Work for Insurance? Read More »
Is your insurance business truly ready to begin Marketing? You may have the budget set aside, but are you really ready to begin marketing your insurance business? Too many agents are wasting time and money by making a crucial mistake before even spending a dime. And it’s all in their minds. We Only Succeed When …
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Did you know? Google makes 3,000+ algorithm changes each year. Most of these are small, but some of the larger ones have massive impacts. There’s no “Magic Bullet” for SEO but there are some best practices. In the video above, Landon McCarter and Cody Askins go over some trends that we’ve recognized for 2021! What …
This video is from Landon McCarter’s speech at the 1% Mastermind Retreat. If you’ve had problems with your Facebook ad account getting disabled, you’re not alone. Let’s talk about why this happens and how you can prevent it… Have Positive Interactions First, you have positive interactions and negative interactions. Your Facebook account has what’s called …
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Social media has drastically changed the insurance industry. As of this month, one particular platform (Reddit) ranks as the 7th most-popular website in the United States. After the recent stock market news, Landon McCarter answered two interesting questions: Should insurance agents use Reddit to generate leads for Medicare, final expense, or other types of insurance? …
How Save $10,000 Per Year on Your Marketing Every insurance agent wants to save money on their marketing, but not many know how to do it. In this post, we’ll talk about how to partner with the right people and how a digital agency can benefit you — in addition to that marketing manager you …
How to Combine Your Marketing Efforts into ONE Unique Strategy Dictionary.com defines synergy as “the interaction of elements that when combined produce a total effect that’s greater than the sum of the individual contributions.” Today, we’re going to talk about how to leverage every dime you spend on marketing and create as much synergy between …
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Using Gated Content to Capture Leads From Your Website In the digital marketing world, we like to use a term called gated content or a lead magnet. It’s another word we use to describe a “soft conversion” — or a tangible piece of information that you can give to those who are looking for help …
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The Best Way to Get Consistent Marketing Results Many marketers have a disjointed approach that includes several different strategies. The more strategies you have, the harder it is to look back and know whether the campaign was profitable. It’s essential for marketers to have a clear and concise vision of where they’re going, along with …
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