How to Combine Your Marketing Efforts into ONE Unique Strategy Dictionary.com defines synergy as “the interaction of elements that when combined produce a total effect that’s greater than the sum of the individual contributions.” Today, we’re going to talk about how to leverage every dime you spend on marketing and create as much synergy between …
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Using Gated Content to Capture Leads From Your Website In the digital marketing world, we like to use a term called gated content or a lead magnet. It’s another word we use to describe a “soft conversion” — or a tangible piece of information that you can give to those who are looking for help …
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The Best Way to Get Consistent Marketing Results Many marketers have a disjointed approach that includes several different strategies. The more strategies you have, the harder it is to look back and know whether the campaign was profitable. It’s essential for marketers to have a clear and concise vision of where they’re going, along with …
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Using Messenger Campaigns to Get Insurance Leads As trendsetters in the industry, we’re always thinking of new ways to make leads better and help agents be more profitable. The digital marketing world changes often — and quickly. Our friend Justin Brock has said, “Yesterday’s best lead vendor is today’s worst lead vendor.” Facebook is changing …
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How a Short-Term Mindset Affects Your Money Landon McCarter and Cody Askins break down long-term and short-term mindsets. Marketing is about coming up with a strategy of how you plan to accomplish a goal. All too often we see short-term outlooks applied to marketing campaigns and decisions made off of a few hours or days …
Get Better Leads with an Effective Marketing Mix! Your “marketing mix” is the types of services used to get your message and brand out there. We’ll talk about utilizing a well-rounded mix to increase your insurance sales. From YouTube to Google to TV ads, each is part of the mix. When blended in the right …
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How to Get Passive Insurance Leads Through Your Website When it comes to building a website, we’re firm believers in this idea: you get what you pay for. There are many insurance agents who don’t have a website. The idea of structuring a site overwhelms them. As we’ve said before, if you don’t have one, …
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How to Work Insurance Leads From Social Campaigns At Secure Agent Marketing, not only do we have the marketing prowess to execute social campaigns, but our co-founder, Cody Askins, was one of the first large Facebook lead vendors in the industry. Cody is a sales guru and an insurance trainer with tons of experience selling …
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Google Ads (formerly Google AdWords) is the big leagues of online advertising. Businesses use this platform to market their products and services to web users on YouTube, Google Search, and other websites. Developed by (you guessed it) Google, Google Ads was initially released in 2000. We’re going to discuss Google Ads and whether you should …
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There is no doubt in anyone’s mind that advertising is always changing, evolving, and moving—especially in digital marketing. In fact, things are changing so quickly that it can be a bit hard to keep up with. But, no worries! Here are three of the biggest changes happening in advertising and digital marketing that you can …
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