Search Engine Optimization

Structure, Accessibility, and Useability

Search Engine Optimization (SEO) is a critical part of digital marketing. Essentially, it’s the process of taking steps to help your website or a piece of content rank higher on Google. Your web pages need to be optimized with the right keywords, making your business visible in search results so users can find you when they type in “Medicare office near me” or “life insurance company” in the search bar. 

What Does Google Look for?

Vickery website on laptop with Secure Agent Marketing Mug

In no particular order, the top factors for ranking on Google are:

  1. Quality content
  2. Mobile-friendliness
  3. Page Experience
  4. Page speed
  5. On-page optimization
  6. Internal links
  7. External links

Why Does it Matter?

People do trilions of searches every year, often looking for information to answer their questions. As we say over and over again, people work with people who educate them.

On average, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Higher Ranking = More Winning

When you search for a particular business, do you even go to the second page of results? Chances are you don’t. 

The higher you rank on Google, the more likely you are to attract attention from prospective and existing customers — giving you a boost in web traffic. More traffic leads to more leads, which can lead to higher conversion rates, and so on! After all, you want to outrank and outperform your competition.

How Long Does SEO Take?

Keep in mind that SEO doesn’t give you overnight results. It depends on a lot of factors. But if you give it some time (typically 3-6 months) you should start to see the numbers go up and have a positive impact on your bottom line.

Connect the dots

We focus on your site structure, accessibility, and useability, and we can assist you with your content marketing efforts. These things enable your site to generate better organic traffic, faster loading speed, and aligns your content with keywords with actual searches. SEO helps you:

  • Build a platform for Google to better find your site
  • Keep your site relevant to search engines
  • Get traffic that transforms into high buyer intent leads

Content marketing and SEO go hand-in-hand. The most common example of this is blog posts. 

Helping you create relevant content that supplements your foundational content.

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