You can use a landing page to supplement just about any digital marketing campaign. And its use will come with these benefits:
Increased conversions — When coupled with paid search or social campaigns, a landing page with an offer that matches the message on the paid campaigns will increase conversions.
Simple, measurable results — Either they completed your call-to-action or not on the page.
Lead generation — Landing pages are lead generation machines. And the leads created are generally more qualified.
Promotion-ready — When you’re ready to get the word out there about a new product or service, pushing out a landing page with compelling copy can be the perfect vehicle.
SEO-friendly — Want to drive more traffic to your website? Yes, these get the job done all the while pushing product out the door.
So, whether you are wanting to sell more product, generate more leads, or launch a new product or service, a landing page is the perfect digital marketing tool to do so.