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Google Ads is a powerful tool to drive leads and calls in a short period of time.

Essentially, Google Ads is search engine marketing. You pay per click to be on the top of the list that shows up when someone searches a term. You have the option to pay to have that traffic to go to your website, landing page, or whatever you want to do. You can even pay per call.

Pay Per Click

Pay per click (PPC) is used when you want a short term burst of traffic driven to landing pages or service pages. You should know this like a water faucet. If you turn the ads off, the flow of traffic stops unless your website has strong search engine optimization.

Cost-Per-Conversion

This is a number that refers to the cost you are paying per click or call. Cost per lead is another term widely used.

Return-On-Investment

ROI is the amount of business you’ve received from your Google Ads. If it is positive, we can then scale accordingly through impression share.

Impression Share

Impression share is another term for market share in the PPC world. Impression share is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. So, say $1,000 of PPC budget yields 100 leads that turn into meaningful conversations and sales. If your $1,000 of budget received 50% of the impression share, that means we can double the budget and double the leads with no diminishing return on cost-per-conversion. 

Secure Agent Marketing is going to be your best bet when it comes to a digital marketing agency because we operate with you in the insurance industry. We know what insurance prospects are searching for and how to set up a functional Google Ad they’ll click.

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