Marketing Events
Nov 10, 2021
Landon McCarter gave a keynote speech to Missouri State University Students explaining what marketing looks like today in the digital world. This video is an awesome high level view of what it takes to make a successful insurance campaign, and has some great tips if you are just getting started in the marketing industry!

We literally wrote the book
on insurance marketing
My name is Landon McCarter and I am the co-founder and CEO of Secure Agent Marketing. I recently published a book detailing the steps on how to use marketing budgets to scale your insurance agency. It is on multiple top 10 lists within Amazon in categories such as, “Health Insurance,” “Direct Marketing,” “Best Business Reads under 2 hours,” as well as several others.

What You’ll Learn:
By the time you finish this book you will understand the key pieces of the digital marketing puzzle and how they connect. I have made one of the chapters available for free. You can download this chapter by clicking on the button below. Enjoy!
- How to pick a budget and why it matters
- Long-term vs. short-term lead development strategies
- The main digital products everyone is leveraging and why
- How to track the metrics, establish benchmarks, and scale
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