The days of only building lead forms are over. It’s time to stay up-to-date with the latest digital marketing trends! If you’re in the insurance industry and aren’t up-to-date, you could be costing yourself thousands of dollars.
One of the most common trends right now is Facebook and how it’s changing. The Facebook platform is powerful with other marketing methods and industries, which is why building a warm audience is essential and something you want to do. However, if it’s all about CPL and getting leads now, it’s not going to work.
Facebook does not do the most fabulous job at coaching what digital insurance marketing should be. To generate leads through Facebook, if you can, is with your own ad account, your own budget, and managing your own brand.
One of the most prominent digital marketing trends that will be more common is more and more insurance industries working with agencies to run their Facebook ad accounts. It’s not complicated to run ad campaigns, but buying digital leads as one lead at a time, is a trend that’s on its way out the door.
Progressive Lead Forms and Quizzes
With a progressive lead form or quiz, you won’t just go from a Facebook click to a landing page, and then get a lead. There are also qualifying questions included. For example, asking who the beneficiary is, what’s the coverage amount, is this a family plan, etc. These forms and quizzes allow you to increase quality and buyer intent. It’ll also improve your marketing and CPL.
Overall, it’s for people that are interested in going after higher quality leads.
Automation, automation, automation!
There is a vast majority of agents who continue to write down notes on leads or manually send texts or emails, but sometimes, follow-ups just don’t happen. What’s the solution? Automation!
Following up with a lead only one or two times is not the proper way to keep that lead. A study showed that if you reach out to a lead within five minutes, great! You have their attention. If you wait ten minutes, your odds of qualifying go down 400%. With an automated system, it’ll do the follow-up for you because those are seconds that truly matter in the insurance industry.
With Secure Agent Marketing’s new automation software, SAMSON, it’ll text, email, and leave a voicemail immediately. It will even call you when the lead comes in, and once you answer, it’ll immediately call the prospect.
As a digital marketing agency for the insurance industry, Secure Agent Marketing understands more than just the basics of having a successful online presence. We combine lead generation skills, marketing, brand development, and more, to give our clients unprecedented potential in their digital marketing efforts.
If you’re looking to implement the latest digital marketing trends for your business and want to know more about our new automation software, SAMSON, give us a call at 833-402-4368.