Keep Up With Advertising Changes in Insurance Marketing!

There is no doubt in anyone’s mind that advertising is always changing, evolving, and moving—especially in digital marketing

In fact, things are changing so quickly that it can be a bit hard to keep up with. 

But, no worries! Here are three of the biggest changes happening in advertising and digital marketing that you can keep up with.

Understand the importance of contact rates

Being able to make contact with individuals by telesales, emails, texts, automations, etc., is massively important. It is hard to have just a lead with no marketing or automation strategy and have a successful contact rate. Only contacting a lead twelve times within 72 hours equals a 75% contact rate, so imagine how much more this percentage can drop without having these systems in place.

Mobile is the new desktop

Mobile devices are dominating the market! What used to be 60-70% of users coming from mobile devices is now up to 80-90%. Although these numbers may vary in the senior market, overall, mobile usage keeps increasing. This is because the user experience is just as good, if not better and quicker, on a mobile device.

Video consumption is growing

We’ve said it before, and we’ll say it again—video is important! Just like mobile, video consumption is increasing. If you look at the average minutes watched on YouTube videos or YouTube in general, you will notice just how much of a steady increase there is. By becoming involved in this market, you can create a long-term strategy that will help your business gain authority.

Bonus tip!

One of the most important ways you can stay up-to-date with changes made in the advertising and digital marketing realm is to do what you need to do to adapt. This means taking the time to educate your prospects, spend money on content marketing, or even hire a videographer, to put yourself in the position where you are educating the market and establishing yourself as a thought leader.

About SAM

We offer many digital marketing services specifically tailored to the insurance industry. We’ve spent millions of dollars through these various platforms and have picked up a lot of knowledge along the way. Because we work in the insurance world too, we know what works and what doesn’t.

To get your digital marketing project started, give us a call at 833-402-4368 today!

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